Saitama Prefecture Releases New Video and Brochure for Sayama Tea
Saitama Prefecture in Japan has launched a new promotional video and brochure to showcase "SAYAMA-CHA" internationally. The tea is recognized as one of Japan's top three.
The Saitama Prefectural Government in Japan has released a new promotional video and brochure to highlight the appeal of "SAYAMA-CHA" to international markets. The tea is praised as one of Japan's top three, known for its rich flavor and mild sweetness.
The initiative aims to increase global awareness of SAYAMA-CHA. The Sayama hills region, located near Tokyo, experiences significant temperature fluctuations, which contribute to the cultivation of stronger tea leaves developing a rich umami taste. Additionally, the traditional "Sayama-bi-ire" roasting technique imparts a deep aroma and subtle sweetness.
The campaign also emphasizes the dedication and generational expertise of local tea farmers. Many tea plantations are family-run, with skills passed down through generations. These farmers manage the entire process, from cultivation to processing and sales, refining the tea's flavor with each harvest.
Saitama Prefecture seeks to present the high-quality production and unique taste experience of Sayama tea to potential international buyers and lifestyle companies, aiming to build brand recognition and global demand.