Samantha Greenwood Appointed President of MPM Products North America
UK-based pet food group MPM Products has appointed Samantha Greenwood as President for its North America business. Greenwood moves into the role from her position as Global Chief Marketing Officer.
Phoenix, AZ – UK-based pet food group MPM Products has appointed Samantha Greenwood as President of its North America business. Greenwood transitions to the role after serving as the company's Global Chief Marketing Officer for over four years. She has been with the company since 2022.
The appointment supports MPM's growth strategy in the North American market, which is the largest pet food market globally. The United States already accounts for over 40 percent of MPM's revenue. Greenwood will be responsible for driving growth for the company's flagship brands, including Applaws, Reveal, and Encore, in the U.S. and Canada.
MPM Products is a global Certified B Corporation focused on producing nutritious, protein-rich pet food. Since its founding in 2002, the company has expanded into over 50 markets. MPM has made a significant push into the U.S. market since 2021, building out a team and strengthening its presence in both retail and e-commerce channels.
Greenwood brings over 25 years of experience in developing international brands to her new role. Prior to joining MPM, she held leadership positions at consumer goods giants Mondelēz International and Kraft Heinz. MPM Chief Executive Officer Julian Bambridge described Greenwood's tenure as CMO as "instrumental" in shaping the company's global growth and success.