Sanas Deepens Philippine Investment, Taps IBPAP Chief Jack Madrid for Market Expansion
Sanas is increasing its investment in the Philippines by appointing Jack Madrid, former IBPAP chief, to lead market expansion. Madrid joins as Sanas Ambassador, Philippines.
Sanas, a global technology company, has announced a significant deepening of its investment in the Philippines. The company has appointed Jack Madrid, former CEO of the IT and Business Process Association of the Philippines (IBPAP), as Sanas Ambassador, Philippines.
Madrid is tasked with leading Sanas' market expansion within the Philippines. His role will focus on strengthening relationships with local enterprises, Business Process Outsourcing (BPO) providers, and technology partners. The company stated this appointment is part of a broader strategy to enhance its presence in the growing Southeast Asian market.
Additionally, Christopher Venturina has been appointed Director of Business Development. Venturina will support Madrid's efforts by identifying and developing new business opportunities within the country. These appointments are effective immediately and are expected to accelerate Sanas' growth and positioning in the Philippine technology sector.
Sanas has previously expressed interest in the Philippines' digital transformation capabilities and workforce potential. Madrid's extensive industry experience and network are considered key to Sanas' future plans as it seeks to leverage local expertise and the increasing demand for digital solutions.