Sandbox VR to Open First New York City Location in Times Square

Virtual reality entertainment company Sandbox VR will open its first New York City location on October 23 in Times Square. The 10,324-square-foot venue, located at 777 7th Avenue, marks the company's 100th global location and is situated near major Manhattan attractions.

The facility will feature six private VR rooms accommodating up to six guests each, along with two party rooms and a bar. Sandbox VR offers full-body immersive virtual reality experiences where players can interact with each other and the virtual environment. After each experience, customers receive personalized highlight videos to share their adventures.

The game selection includes titles such as Deadwood Origins, Stranger Things: Catalyst, and Squid Game Virtuals in collaboration with Netflix, as well as the family-friendly Age of Dinosaurs with the Natural History Museum, London. The company states that no prior virtual reality experience is required.

The Times Square opening is part of Sandbox VR's global expansion. The company reports attracting over 150,000 customers monthly and selling more than 6 million tickets worldwide. Their technology combines motion tracking, haptic feedback, and content development.