Sanju Rathod Achieves Stardom in Marathi Music Scene with Believe's Support
Indian singer Sanju Rathod has emerged as a prominent figure in the Marathi music industry, aided by Believe's strategic promotion. His tracks have garnered hundreds of millions of views.
Indian singer Sanju Rathod has become a notable artist in the Marathi music scene, with support from Believe India. Rathod, who fuses traditional Marathi music with global pop sounds, has gained recognition beyond India's borders.
An artist with Believe since 2021, Rathod began releasing music regularly in 2023. His May 2023 release, "Nauvari," marked a significant shift, initiating a comprehensive promotional campaign. Subsequent singles, such as "Gulabi Sadi" and "Shaky," propelled Rathod to national fame in 2024.
Believe India's Artist Services team focused on transitioning Rathod from an emerging artist to an established one through long-term cross-promotional efforts. The strategy emphasized social media and short-form video content. "Nauvari" and "Gulabi Sadi" were promoted via influencer content, while over 400 user-generated videos were shared on Rathod's YouTube channel.
Extensive PR campaigns targeting Marathi media further amplified the artist's profile. "Nauvari" won the Best Marathing 2024 award and achieved 100 million YouTube views in ten months. "Shaky" became the fastest Marathi song to surpass 100 million streams. Within 18 months, Rathod's Instagram following increased by 200%, and his YouTube channel exceeded 2 million subscribers, quadrupling his income.