Sapporo Tourist Association Highlights Local Gastronomy
Sapporo is focusing on its local food scene to attract year-round tourism beyond its winter sports reputation. In 2026, the city aims to showcase its culinary offerings to global travelers.
Sapporo, Japan – The Sapporo Tourist Association is working to expand the city's appeal beyond its renowned winter skiing destinations. In 2026, the association is emphasizing the promotion of local gastronomy, aiming to establish Sapporo as a vibrant, year-round travel destination.
While historically recognized for its premier winter sports, Sapporo is seeking to broaden its attractions. The promotional efforts will highlight the city's rich culinary culture, offering experiences that extend beyond the snow season.
Initiatives include marketing local restaurants and specialty food products to an international audience. The objective is to draw tourists to experience Sapporo's unique tastes throughout the year.
The association believes that culinary tourism is key to attracting visitors and diversifying the city's image. This strategic shift aims to create a more consistent flow of tourism across different seasons.