SAS Celebrates 80 Years with Anniversary Flights to New York
SAS is marking its 80th anniversary with special flights to New York, the destination of its very first flight. The airline has also launched a new brand platform and enhanced onboard services.
SAS is commemorating its 80th anniversary with special flights to New York, the city that hosted the airline's inaugural flight 80 years ago. This symbolic route connection highlights SAS's historical role in connecting Scandinavia with the world.
In celebration of its milestone anniversary, SAS has introduced a new brand platform and tagline, "Scandinavian as Standard." This initiative aims to showcase the region's values and way of thinking. The airline also achieved recognition as Europe's most punctual airline for August 2026, securing its 11th top ranking in the past two years.
Further enhancing the passenger experience, SAS has partnered with Lykke Coffee Farms to elevate the coffee offerings on its flights. A new signature lounge at Copenhagen Airport is slated to open in June 2027. Additionally, high-speed Wi-Fi from Starlink has been installed across SAS's entire Airbus A320neo fleet, improving connectivity for passengers.