SAS EuroBonus Named Airline Loyalty Program of the Year in EMEA
SAS EuroBonus has won two awards at the 2026 Frequent Traveler Awards: Airline Loyalty Program of the Year and Best Airline Elite Benefits in Europe, the Middle East and Africa. The awards are based on over three million traveler votes.

SAS EuroBonus has been recognized as the Airline Loyalty Program of the Year and for Best Airline Elite Benefits across Europe, the Middle East, and Africa (EMEA) at the 2026 Frequent Traveler Awards. These accolades were determined by more than three million votes cast by travelers.
The awards acknowledge the EuroBonus program as a whole, as well as the specific benefits provided to its most frequent members. With a membership exceeding nine million, the program offers opportunities to earn and redeem points across a range of services, including flights, hotels, and everyday purchases.
The Frequent Traveler Awards highlight the quality and value of airline loyalty programs for consumers. This recognition for SAS EuroBonus suggests strong customer satisfaction and effective program benefits within the competitive airline industry.