SAS EuroBonus Named Best Loyalty Program in Europe, Middle East, and Africa

SAS EuroBonus has received two accolades at the 2026 Frequent Traveler Awards, including Airline Loyalty Program of the Year and Best Airline Elite Benefits in the Europe, Middle East, and Africa (EMEA) region.

The awards are determined by traveler votes, with over three million ballots cast this year.

The EuroBonus program, which currently has more than nine million members, is noted for its ongoing evolution. It allows members to earn and redeem points across various services, including flights, hotels, and everyday purchases, alongside benefits tailored for frequent travelers.