SAS EuroBonus partners with Tryg Group for insurance points

SAS EuroBonus has announced a new partnership with the Tryg Group, allowing loyalty program members to earn points on insurance products. The agreement aims to increase the program's everyday relevance for its members.

The collaboration covers insurance products throughout Scandinavia, positioning EuroBonus as a broader lifestyle program. SAS stated the initiative will deepen engagement with members beyond just travel.

Details regarding the financial scope of the partnership were not disclosed. This move is part of SAS's strategy to enhance the value proposition of its loyalty program for its customer base.