SAS Launches Integrated Holiday Travel Product
SAS has introduced SAS Holidays, a new offering that bundles flights with accommodation and other travel services. The product aims to meet growing demand for integrated leisure travel solutions.
Scandinavian Airlines (SAS) has launched SAS Holidays, a new service that allows customers to book their entire trip, including flights and accommodation, in one place. The initiative responds to an increasing demand for integrated leisure travel solutions and seeks to strengthen SAS's position in the holiday market.
The SAS Holidays product covers nearly all destinations within the SAS network. Travelers booking through the service will earn EuroBonus points on the entire package, in addition to points earned for flights, and will also receive 50 percent of their tier qualifying points. Elite members will retain their usual benefits.
Developed in partnership with TripX Travel AB, which holds package travel responsibility, SAS Holidays offers a curated selection of quality-assured hotels. The service is available for purchase within Europe via SAS's websites and mobile applications.
SAS states that SAS Holidays combines the airline's reliability and punctuality with flexible accommodation options, aiming to provide a convenient and valuable booking experience. This expansion into complete holiday packages represents a strategic move for the airline to become a preferred choice for both flights and leisure travel.