SAS launches new brand platform and tagline
SAS has unveiled a new brand platform and tagline, 'Scandinavian as Standard', marking its 80th anniversary. The initiative aims to highlight Scandinavian values and perspectives.
SAS is introducing a new brand platform and tagline, 'Scandinavian as Standard', as the airline celebrates its 80th anniversary.
The platform is designed to showcase Scandinavian values such as trust, collaboration, and openness, which have been integral to SAS's operations since its inception. The airline believes these principles hold broader international significance.
"Scandinavia is a wonderful place to live, visit and do business. But I also believe there is something the world can learn from this region. Values such as curiosity, trust and collaboration have helped shape Scandinavia and the way it connects with the world," stated Paul Verhagen, Executive Vice President & Chief Commercial Officer at SAS, in a press release.
The new brand platform will guide SAS's future communications, emphasizing the airline's role in connecting Scandinavia with the rest of the world. The campaign launched on September 28 and includes advertising across various media channels.