SAS to Reintroduce European Business Class from October 1

Scandinavian Airlines (SAS) has announced the reintroduction of its European Business Class product, effective October 1. The move aims to provide a more distinct and consistent premium travel experience for passengers on shorter routes within Europe.

The new offering will feature an enhanced dining experience with a new food and beverage concept, utilizing premium, reusable tableware. Business Class passengers will be seated in a dedicated section at the front of the aircraft, with the middle seat blocked to provide additional space and privacy. SAS seeks to strengthen its competitive position and attract more premium travelers with this updated service.

Passengers traveling in the new Business Class will also benefit from priority services on the ground, including check-in and boarding, along with enhanced lounge access. SAS also highlighted the environmental aspects of the new catering, focusing on reduced food waste and the use of compostable materials instead of plastic.

"Many of our comfort- and quality-focused travelers expect a clearly defined European Business Class that aligns with international standards," stated Paul Verhagen, Chief Commercial Officer at SAS. "While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travelers seek. With the reintroduction of European Business Class, we are ensuring that SAS offers the premium experience of a top European airline."

Sales for the new European Business Class will commence on May 6, and the service will be available on all international European flights, including those within Scandinavia.