Saudi Tourism Authority and Wego Launch Campaign for MENA Travelers

The Saudi Tourism Authority (STA) and online travel marketplace Wego have launched a new campaign aimed at encouraging travelers across the Middle East and North Africa (MENA) to explore Saudi Arabia's varied destinations, rich culture, and natural landscapes.

The campaign intends to highlight the diversity of Saudi Arabia, from the vibrant capital Riyadh and the historic city of Jeddah to the ancient landscapes of AlUla and the Red Sea coast. The goal is to inspire travelers to tailor their journeys based on individual interests and travel styles.

Activities showcased include cultural attractions, entertainment, and outdoor pursuits for families. Couples and leisure travelers can discover coastal escapes, dining, and shopping, while adventure seekers can explore archaeological sites, mountain terrains, desert activities, and diving opportunities along the Red Sea.

"Travelers across the MENA region are increasingly looking for destinations that give them the freedom to build a trip around their own interests," said Mamoun Hmidan, Chief Business Officer at Wego. "Saudi Arabia is particularly well positioned for this, bringing together culture, nature, entertainment, adventure, and leisure within one destination."

The collaboration will feature destination-focused editorial content and digital activations. STA and Wego aim to help travelers discover more of Saudi Arabia's offerings and facilitate the conversion of inspiration into actual travel plans.