Scandic Norway Selects Good Morning as New Advertising Agency

Scandic Norway, the largest hotel chain in the Nordic region, has chosen Good Morning as its new advertising agency. The decision was made after a selection process involving several agencies.

Tine Birkeland, Marketing Director for Scandic Norway, stated that Good Morning "impressed us." She highlighted the agency's ability to think holistically, provide creative input, and offer sound advice, along with their understanding of Scandic's challenges.

Scandic operates as the largest hotel chain in the Nordics, with approximately 280 hotels in operation and development. In Norway, Scandic has experienced significant growth, operating over 81 hotels from Kristiansand to North Cape. The company has opened or taken over 11 Norwegian hotels in 2017 alone.

Birkeland emphasized the intense competition within the hotel industry and the necessity of staying ahead of competitors. She expressed anticipation for exploring new digital communication opportunities with Good Morning, complementing Scandic's internal expertise, particularly in digital strategy.

Good Morning will manage Scandic's overall communication spectrum, excluding PR and earned media, where Geelmuyden-Kiese will remain a partner. The agency noted this appointment as proof of their broader capabilities beyond digital production.