Scarlett Johansson's Skincare Brand The Outset Shutting Down
Scarlett Johansson's skincare brand, The Outset, is winding down operations after four years. The company announced the closure on its website, stating that orders placed before the announcement would be honored.
Scarlett Johansson's skincare brand, The Outset, is ceasing operations after its launch in 2022. The actress co-founded the company, which had been available through direct-to-consumer channels and major retailers like Nordstrom, Amazon, and Sephora.
The brand's website confirmed the decision to wind down, though specific reasons for the closure were not detailed. The Outset focused on clean, vegan, and allergen-free formulations, addressing what Johansson previously described as her own "problem skin" concerns.
Kate Foster Lengyel, who co-founded the brand with Johansson, served as CEO until 2025. The company assured customers that all orders placed prior to the closure announcement would be fulfilled.
The shutdown of The Outset occurs as celebrity-backed brands continue to emerge across various consumer sectors. The brand's trajectory offers a case study in the challenges and market dynamics faced by such ventures.