Scientific Games' Scratch Connect Product Drives Digital Engagement

Scientific Games' Scratch Connect technology has demonstrated its potential to increase digital engagement within the lottery industry. The Ohio Lottery's first Scratch Connect game has successfully transitioned players from retail purchases to digital gaming experiences.

Following its launch, 40 percent of Ohio Lottery players have clicked to re-engage with the game's digital component after their retail scratch-off experience. Furthermore, 90 percent of players have completed the connected retail-to-online experience, suggesting the technology's ability to foster sustained player interaction.

Scratch Connect merges physical scratch-off tickets with digital gameplay, offering players novel ways to interact with games. This approach can enhance player activity and provide lottery operators with new data on player behaviors.

The Ohio Lottery's experience presents a compelling model for future collaborations. Scientific Games continues to develop new gaming formats and technologies for the lottery sector.