Scientific Games showcases integrated lottery technology at World Lottery Summit 2026

Scientific Games is presenting its latest suite of lottery technologies at the World Lottery Summit (WLS) in Sydney, Australia, taking place November 9–12. The company aims to showcase how data-driven insights can bridge the gap between physical retail outlets and digital gaming platforms.

The exhibition features a range of products, including modernized point-of-sale systems, automated inventory management, and digital engagement tools. By integrating CRM solutions with traditional scratch card distribution, the company intends to help operators create personalized experiences across all sales channels.

Beth Bresnahan, Chief Communications & Brand Officer at Scientific Games, stated that the company’s focus is on understanding player preferences to drive responsible growth. The presentation highlights a portfolio that includes licensed brands like Monopoly and Fast & Furious, alongside digital-first mechanics designed for cross-channel play.

The event, which gathers industry leaders from over 75 countries, serves as a platform for Scientific Games to highlight its SCiQ ecosystem and terminal technology, which are designed to streamline operations and enhance consumer interaction in the global lottery market.