Scientific Games to showcase lottery technology at World Lottery Summit

Scientific Games is set to present its latest suite of lottery solutions at the World Lottery Summit, taking place in Sydney from November 9–12. The company aims to demonstrate how integrating data analytics with retail and digital technology can facilitate omnichannel player experiences.

The exhibit will feature advancements in instant game packaging and interactive digital features, such as the Scratch Connect system. Additionally, the company is showcasing its SCiQ retail ecosystem, which utilizes digital menu boards and automated inventory management to support lottery retailers.

"Our innovation starts with understanding players and creating games and experiences that appeal to them," said Beth Bresnahan, Chief Communications & Brand Officer for Scientific Games. The presentation also highlights the company’s extensive portfolio of licensed brands, including Monopoly and Fast & Furious, which are deployed across multiple platforms.

The World Lottery Summit serves as a key industry event, drawing professionals from more than 75 countries. Scientific Games, a major global provider in the sector, is using the platform to highlight its shift toward data-driven, personalized player engagement.