Scientific Games to showcase omnichannel lottery technology at World Lottery Summit

Scientific Games is set to present its latest suite of lottery games and retail technology at the upcoming World Lottery Summit (WLS) in Sydney, Australia. The event, held from November 9–12, is expected to attract lottery executives and industry specialists from over 75 countries.

The company’s exhibit will focus on bridging the gap between physical retail points and digital gaming platforms. Key demonstrations will include the 'SCiQ' ecosystem, which utilizes digital menu boards and automated dispensing, and new digital-to-physical integration tools such as 'Scratch Connect.' These technologies are designed to leverage real-time data to help lottery operators personalize engagement and optimize the player experience across multiple channels.

Beth Bresnahan, Chief Communications & Brand Officer, stated that the company is aiming to demonstrate how player insights and data analytics drive the creation of stronger relationships between lotteries and their customers. The focus remains on responsible growth through modernized retail and digital solutions.

In addition to hardware, the company will showcase licensed brands such as 'Monopoly' and 'Fast & Furious' in various game formats. The event serves as a platform for Scientific Games to highlight its role as a provider of lottery systems, CRM tools, and loyalty programs to government-sponsored operators.