Scott Serpico Appointed Head of Product at First Horizon
First Horizon Corporation has appointed Scott Serpico as Senior Vice President, Head of Product. Serpico will lead product strategy and vision for the bank's offerings.
Memphis, Tennessee – First Horizon Corporation (NYSE: FHN) announced the appointment of Scott Serpico as Senior Vice President, Head of Product. In this new role, based in Memphis, Serpico will oversee the strategy and vision for First Horizon Bank's product portfolio, which includes credit cards, deposits, lending, and emerging payments.
Serpico joins First Horizon from USAA, where he served as the executive leader for Consumer Lending. His responsibilities there included directing strategy and growth plans, product management, forecasting, pricing, and portfolio optimization. His prior experience includes leadership positions at Ally Financial, Chase, SunTrust, Wells Fargo, and MBNA.
The appointment is part of First Horizon's ongoing efforts to strengthen its client-first strategy. Erin Pryor, Chief Marketing and Experience Officer at First Horizon, stated that Serpico's expertise will be instrumental in elevating how clients discover, choose, and use the bank's offerings.
First Horizon Corporation, with assets of $84.4 billion as of June 30, 2026, operates as a regional financial services company headquartered in Memphis, Tennessee.