Segway Powersports unveils 2027 vehicle lineup and iFUN 2.0 system at EICMA 2026

Segway Powersports presented its model year 2027 (MY27) lineup at the EICMA 2026 exhibition in Milan. The updated range includes revisions to the brand's ATV offerings and a new flagship two-row UTV designed to compete in the utility vehicle segment.

Central to the announcement is the launch of the iFUN 2.0 system, a connectivity platform designed to manage vehicle data and user interaction. The system integrates hardware improvements with updated software to provide riders with real-time diagnostics and navigation features.

Beyond product hardware, company leadership outlined growth strategies for the coming fiscal periods, emphasizing expansion into new regional markets. As the powersports industry faces increased demand for digital integration, Segway aims to position its proprietary software ecosystem as a primary differentiator against established competitors.