Seiko Group Presents Concept of Time in New York

Seiko Group Corporation hosted an event in New York to present the Japanese concept of "Ma." The concept emphasizes the relationship between time and space.

The centerpiece of the event was a teahouse installation designed by architect Kengo Kuma. This installation aimed to provide guests with a tangible experience of "Ma," fostering an atmosphere of calm and contemplation.

Attendees were also treated to a special screening of the short film "The Gift of Time." This film further explores Seiko's perspective on the significance of time and its perception, intended to deepen the connection between the brand and its audience through the theme of timelessness.

The New York event is part of Seiko's ongoing efforts to share Japanese culture and philosophical concepts internationally. While recognized for its precision watchmaking, the company is increasingly highlighting its cultural values.