Seven.One Entertainment Studies TV Advertising Effectiveness

Seven.One Entertainment Group GmbH has released new findings on the effectiveness of television advertising. Accompanying studies from campaigns in May and June 2026 show that the telemedicine platform GoLighter has experienced increased brand awareness and credibility.

GoLighter, which provides telemedical treatment for the over 6.7 million adults in Germany living with obesity, has utilized TV advertising for two years. Results from its May and June 2026 campaign indicate television's effectiveness in positioning medical services. The advertising reportedly increased awareness, built lasting credibility, and helped the brand differentiate itself from competitors.

A parallel study involving Swiss food-tech company Planted also demonstrated positive outcomes from TV advertising. Planted, a producer of plant-based meat alternatives, has advertised its products on television since April 2025. According to the research, this strategy has led to continuous growth in aided brand awareness and buyer share.

Seven.One Entertainment emphasizes that television remains a central medium for brand development. Consistent TV presence establishes a foundation for future campaigns, amplifying their impact and long-term success. The company also offers a Case Study Finder tool, enabling clients to filter cases relevant to their specific research questions.

These studies illustrate that advertising effectiveness is contingent on the product category, market, and campaign objectives. The GoLighter and Planted cases underscore TV advertising's continued power in building brands and reaching consumers, even in specialized sectors like healthcare and food.