📣 Send us your press release
Site updates every 15 minutes
Consumer

Shiseido Launches New Facial Sculpting Serum

Shiseido has introduced the Vital Perfection Intensive SculptDefine Serum, focusing on firming and defining the face and neck. The product is based on Japanese skin science.

4 September 2026
Shiseido Launches New Facial Sculpting Serum

Cosmetics company Shiseido has launched its Vital Perfection Intensive SculptDefine Serum, a new product aimed at firming and defining the contours of the face and neck. The serum draws upon principles of Japanese skin science.

Concurrent with the product launch, Shiseido announced an expanded collaboration with dermatologist Dr. Shoko Mori. This partnership is intended to bolster the scientific foundation of Shiseido's skincare offerings.

Shiseido, a global beauty brand combining tradition and innovation, is positioning the new serum to meet consumer demand for anti-aging solutions that enhance skin firmness and definition. The company highlights the integration of Japanese aesthetics and advanced technology in its development process.

The Vital Perfection Intensive SculptDefine Serum is slated for a worldwide release. Shiseido continues its investment in research and development to maintain its standing in the beauty industry.

Original source: prnewswire.com