Shiseido Launches Vital Perfection Serum for Face and Neck Sculpting
Shiseido has introduced the Vital Perfection Intensive SculptDefine Serum, focusing on lifting and defining facial and neck contours with inspiration from Japanese dermatology.
Global luxury beauty brand Shiseido has launched the Vital Perfection Intensive SculptDefine Serum. This product is the first in the Vital Perfection line to concentrate on improving skin firmness and sculpting facial and neck contours, drawing inspiration from decades of research into facial laxity technologies.
The new serum aims to redefine visible lifting effects, enhancing the definition and shape of the face and neck. Shiseido also announced the extension of its collaboration with board-certified dermatologist Dr. Shoko Mori in conjunction with the product's release.
The serum, launched in New York on September 2, 2026, is built upon Shiseido's proprietary scientific research and Japanese beauty heritage. The company positions it as ushering in a new era of lifting skincare.