ShoppersBag Joins FasterCapital's EquityPilot Program for Campaign Development
Nigerian startup ShoppersBag has been selected for FasterCapital's EquityPilot programme to refine its campaign workflows, test in-store tracking, and prepare reporting assets for brand partners.
Nigerian startup ShoppersBag has been selected to participate in FasterCapital's EquityPilot programme. The initiative aims to assist ShoppersBag in enhancing its campaign workflows, testing in-store tracking integrations, and developing reporting capabilities for brand partners.
ShoppersBag utilizes QR-enabled eco-bag tags coupled with mobile and web applications to measure in-store bag usage, reward environmentally conscious shoppers, and connect bag producers with brands for incentive-driven campaigns.
The EquityPilot programme, run by global venture builder FasterCapital, will focus on execution milestones during the initial 30–60 days. FasterCapital provides co-funding and co-founding support to startups, aiming to accelerate their growth.
"We’re excited to support ShoppersBag through EquityPilot. Our team will focus on execution milestones and connecting the startup with the right ecosystem stakeholders," said Hesham Zreik, founder and CEO of FasterCapital.