Sichuan Airlines Promotes Ancient Shu Civilization Narrative

Sichuan Airlines is backing an initiative aimed at popularizing the story of the ancient Shu civilization. The growth of "cultural heritage tourism" has been significant, with the Sanxingdui excavations emerging as a globally recognized cultural phenomenon.

Industry experts convened to discuss "Value Interpretation and Public Communication of the Sanxingdui-Jinsha Sites," focusing on how to translate rigorous archaeological research into content accessible to the general public. The goal is to effectively convey the narrative of the ancient Shu civilization behind these sites.

Discussions highlighted the importance of contextualizing the ancient Shu civilization within the broader network of early Chinese exchanges. Clarifying the chronological framework of pre-Qin civilizations on the Chengdu Plain and understanding their developmental logic were also emphasized.

Museums are identified as crucial in transforming research findings into public knowledge and innovating presentation methods. Effective dissemination of cultural values relies on industry-wide coordination and resource integration.

In addition to domestic outreach, experts stressed the need to simultaneously enhance international communication to bolster China's global discourse power. A consensus emerged that the Sanxingdui-Jinsha sites hold a pivotal position within both China's diverse civilization and the broader context of world Bronze Age civilizations.