Sidetrade Appoints Allison Barlaz as Chief Marketing Officer for North American Growth

Sidetrade, a global leader in AI-powered Order-to-Cash applications, has named Allison Barlaz as its new Chief Marketing Officer. This appointment is part of the company's strategy to strengthen its market position and accelerate growth, with a specific focus on expanding its presence in North America.

Barlaz brings over 25 years of experience in product and marketing roles across software companies, including SaaS vendors. In her new capacity, she will provide leadership and strategic direction for Sidetrade's marketing efforts, contributing to the company's expansion goals. She joins Sidetrade's executive committee, bringing its membership to ten.

"Allison joins us at a significant moment as Sidetrade navigates major generative AI transformations. Her success in building B2B brands, combined with her martech expertise, is pivotal for our market reach and new growth initiatives," said Olivier Novasque, CEO of Sidetrade. Barlaz has a proven track record in demand generation and leveraging marketing technologies to drive revenue.

Her previous experience includes spearheading demand generation and digital marketing strategy for BlackLine, a company in the Order-to-Cash market. Sidetrade has been recognized by Gartner as a leader in Invoice-to-Cash Applications. The company focuses on optimizing cash flow for businesses through AI and data analytics.

Sidetrade provides Order-to-Cash software solutions designed to automate and streamline the processes from order entry to cash collection. The company aims to improve clients' financial efficiency by leveraging artificial intelligence and data analysis in its applications.