Sidetrade Revenue Up 21% in First Half of 2017
Software company Sidetrade reported a 21% increase in revenue for the first half of 2017, reaching €10.8 million. The growth was driven by organic performance and strategic acquisitions.
Sidetrade Group announced a 21% year-on-year revenue increase for the first half of 2017, with consolidated revenue reaching €10.8 million. This marks the highest first-half revenue in the company's history.
The company experienced a strong second quarter, showing an 8% sequential growth over the first quarter. This performance aligns with Sidetrade's strategic focus on artificial intelligence (AI) within customer relationship management. The Group has bolstered its AI capabilities through several acquisitions, including the recent purchase of C-Radar, a French startup specializing in B2B predictive marketing.
Sidetrade aims to leverage AI to enhance sales performance and accelerate cash flow generation. The company views AI as a critical tool for future business success. This strategy is further supported by earlier acquisitions of BrightTarget and Iko System, both focused on sales and predictive marketing.
During the first half of 2017, Sidetrade added notable clients such as KPMG UK, STEF, and House of HR to its customer base. CEO Olivier Novasque expressed confidence in achieving further growth throughout 2017.