Sidetrade sponsors British Credit Awards 2024 in London

Sidetrade, a provider of AI-driven Order-to-Cash solutions, served as a sponsor for the British Credit Awards held in London on February 1, 2024. The annual event, hosted by the Chartered Institute of Credit Management (CICM), brings together credit and finance professionals to celebrate industry achievements and innovations.

The ceremony emphasized the crucial role of credit management in maintaining business financial stability and managing risks. Discussions highlighted the proactive approach needed from companies to drive change rather than await external solutions. The awards recognized outstanding professionals and organizations within the sector, providing a platform for industry leaders to network and share best practices.

Sidetrade representatives, including Director of Customer Success for Northern Europe & APAC Gemma Durham, engaged in discussions about emerging technologies and business trends. A recurring theme was the importance of continuous learning and acquiring new perspectives in a rapidly evolving business landscape. The event also acknowledged the charitable work of Pancreatic Cancer UK, with fundraising activities taking place.

The awards also underscored the significance of change management in credit management transformation projects. Several Sidetrade clients reportedly discussed the pressures of transformation initiatives, noting change management programs as often being the deciding factor between success and failure. The event served as a reminder of the industry's commitment to professional development and collaborative problem-solving.