Sifted acquires startup events firm Onstage
Tech publication Sifted has made its first acquisition by purchasing the startup events business Onstage. The deal expands Sifted's offering to support founders throughout their startup journey.
European tech publication Sifted has acquired startup events firm Onstage, marking its first-ever acquisition. The deal aims to expand Sifted's support for founders from early-stage pitches through to scaleup.
Onstage, founded in 2020 by Hector Mason and Taos Edmonson, has organized popular Demo Day events where over 2,000 founders apply annually. Finalists pitch to a network of over 330 venture capital firms, and companies that have presented have raised more than £500 million.
Sifted CEO Florencia Schiavon stated the acquisition will allow Sifted to support founders earlier in their journey. "There's a real opportunity for Sifted to support founders much earlier: to write about them, amplify them and build a stronger community around them," Schiavon said.
Onstage will continue to host its Demo Day events, which remain free for founders. Co-founders Hector Mason and Taos Edmonson, along with cofounder Issie James, will remain involved. The acquisition provides Onstage with expanded reach through Sifted's publishing and event network.