SiGMA Group CMO Lauranne Urban joins Gamblers Connect contributor program
SiGMA Group Chief Marketing Officer Lauranne Urban has been appointed as the tenth contributor for the Gamblers Connect 2026 industry program.
Gamblers Connect has added Lauranne Urban, CMO of SiGMA Group, to its 2026 contributor initiative. The platform selects one senior industry professional per month to share expertise, focusing on the intersection of technology and business strategy within the iGaming sector.
Urban’s contributions are set to address integrated marketing, international leadership, and the application of artificial intelligence. A significant portion of her work will analyze how organizations can effectively leverage collected data to drive operational decisions and measurable business improvements.
All content produced for the program must adhere to the Gamblers Connect editorial code. This appointment represents a strategic effort by the platform to provide deeper insights into the operational mechanics of the global gambling industry.