Siili Solutions to Overhaul B2B Web Presence for Manufacturing Sector

Helsinki – Siili Solutions Plc has announced a strategy to revamp the digital presence and e-commerce capabilities for businesses in the manufacturing sector. The company argues that complex and fragmented systems hinder customer experience and increase costs.

The core of the proposed strategy is to create a unified and efficient online experience across different brands. This involves consolidating backend systems and standardizing the digital experience platform (DXP). Siili's approach aims to meet the expectations of modern B2B customers, who are accustomed to the seamless digital experiences found in the consumer market.

Siili emphasizes an "atomic design" approach, where all web elements and components are managed centrally. This method is intended to reduce design and development expenses while ensuring brand consistency across various platforms like websites and mobile applications. The principle is to design the user experience once and then brand it for all company brands.

The company proposes a phased consolidation, starting with the customer-facing DXP and then moving towards backend systems. Product Information Management (PIM) systems are highlighted as crucial for centralizing product data. Siili estimates that this approach could lead to significant cost savings, potentially between 30% and 50% in development, maintenance, and licensing fees.

Furthermore, Siili addresses the streamlining of e-commerce functions, particularly for custom, high-value products, as well as consumables and spare parts. For self-service portals, the focus is on personalization, offering users recommendations based on their purchase history and specific needs.