Sinch Adds RCS Messaging to SAP Engagement Cloud
Sinch AB has expanded its SAP partnership by integrating RCS messaging into SAP Engagement Cloud. This adds a new communication channel for richer, AI-driven customer experiences.
Stockholm – Sinch AB (publ) announced on October 13, 2026, that Rich Communication Services (RCS) is now available as part of its native integration with SAP Engagement Cloud. This expansion deepens Sinch's existing partnership with SAP by introducing a new messaging channel.
The integration aims to create new opportunities for AI-driven, conversational customer experiences. It combines the advanced capabilities of RCS with the broader omnichannel features of SAP Engagement Cloud. RCS is positioned as the next generation of mobile messaging, offering businesses richer and more interactive experiences compared to traditional SMS.
This new channel enables businesses to deliver branded, interactive messages with enhanced visual elements, moving beyond basic text. The goal is to improve customer engagement and provide more dynamic communication pathways.
This development signifies Sinch's continued focus on providing advanced business messaging solutions. The company aims to leverage its expanded SAP integration to offer clients enhanced tools for customer interaction and communication.