Sinch Expands SAP Partnership with RCS Integration
Communication services company Sinch AB has integrated Rich Communication Services (RCS) into its native SAP Engagement Cloud offering. This expansion allows businesses to create more interactive and conversational customer experiences.
Stockholm-based Sinch AB has expanded its partnership with SAP by making Rich Communication Services (RCS) available as part of its native integration with SAP Engagement Cloud. This development allows businesses to offer richer and more interactive messaging experiences to customers directly within their native messaging applications.
RCS represents a next-generation mobile messaging standard, enabling businesses to create branded and verified messages that include rich media and interactive buttons. Users of SAP Engagement Cloud can now send RCS messages globally where supported, adding to existing channels such as SMS, MMS, WhatsApp, and LINE.
Sinch states that the RCS integration aims to help businesses enhance customer experiences and deepen relationships by delivering more engaging and personalized messages. Companies can leverage this feature for marketing and sales, transforming basic automated chats into dynamic, AI-powered conversations.
The integration is available in markets where RCS Business Messaging is supported. This enhancement is part of Sinch's strategy to provide businesses with comprehensive tools for managing and developing customer communications globally. Sinch previously reported significant revenue growth and a broad global customer base.