SKE Partners with IRONWORKS London for Electronic Music Events
SKE has been named the official vape category sponsor for IRONWORKS London, marking the company’s second major music event partnership in the UK.
SKE has secured an exclusive sponsorship deal with IRONWORKS London, serving as the official vape category partner for the venue’s electronic music season. This move represents the company’s second foray into UK music event sponsorship.
The partnership aims to increase SKE's brand visibility among the electronic music audience, a demographic the company has identified as a target market. The sponsorship begins with the venue's upcoming Halloween-themed programming.
This agreement reflects a broader industry trend where nicotine product manufacturers utilize lifestyle events and nightlife venues to reach adult consumers. The company intends to maintain this presence throughout the venue's current performance season.