Small Tattoo Business Attracts Major Brands
Tiny Zaps, founded in 2023, has carved out a niche in small, simple tattoos. The company has quickly accrued clients including major brands like Adidas and Red Bull.
Sam Kelly and Bruno Levy co-founded Tiny Zaps in 2023, identifying a growing demand for small, simple tattoos. The company has rapidly gained major brands such as Adidas and Red Bull as clients.
Kelly's business concept originated from a trend he observed in 2021 where individuals sought small, minimalist tattoos. He purchased the domain name Tiny Zaps and began exploring the market. After two years, and noticing the prevalence of small tattoos in New York parks, he decided to launch the venture.
Tiny Zaps operates with a diverse catalog of tattoo designs and a streamlined booking process. The company utilizes pop-up events and its website to engage customers. A permanent location in Manhattan's Nolita neighborhood opened in Fall 2024, after initial reliance on pop-ups to avoid early overhead costs.
The partnership with tattoo artist Bruno Levy has been central to Tiny Zaps' success. Levy has created a substantial library of designs, and the company shares royalties with its artists. This model appeals to both creatives and corporate clients seeking detailed, minimalist body art.