SocioMX and EstrellaTV Partner to Expand U.S. Soccer Streaming
SocioMX and EstrellaTV have entered a distribution partnership to bring SocioMX's daily soccer show, 'En La Cancha,' to a wider U.S. audience via EstrellaTV's streaming services.
SocioMX, a sports fan engagement and media platform, has announced a distribution partnership with MediaCo's EstrellaTV. This agreement will make SocioMX's daily Spanish-language sports program, 'En La Cancha,' available to a broader audience across the United States through EstrellaTV's growing FAST streaming ecosystem.
The 30-minute program is hosted by Braulio Luna, a former Mexican National Team player, and Raúl Sarmiento, a respected sports commentator. It features news, analysis, and discussions covering Liga MX, international soccer, and major sports stories.
The partnership connects SocioMX's established soccer community with EstrellaTV's expanding streaming distribution, aiming to enhance the network's sports offerings and provide U.S. Hispanic fans with increased access to expert analysis and daily coverage.
SocioMX has built a community of over 1.8 million members and followers and has promoted more than 100 professional soccer games. EstrellaTV is part of MediaCo Holding Inc., a multiplatform media company reaching over 20 million people monthly.