Soju Brand JINRO Partners with BTS Member V
JINRO, the soju brand that identifies as the world's largest, announced a partnership with V, a member of the South Korean group BTS. The collaboration aims to enhance brand relevance and consumer connection.
Seoul, South Korea – JINRO, a soju brand that describes itself as the world's largest in its category, has entered into a partnership with V, a member of the South Korean group BTS. The announcement was made on July 3, 2026.
The collaboration is part of JINRO's strategy to boost its brand's relevance and foster closer ties with consumers. The company stated the partnership is intended to broaden its reach, potentially connecting with a younger demographic.
Specific terms of the agreement, including its financial scope and duration, have not been disclosed. V was reportedly selected due to his global popularity and influence in the entertainment sector.
JINRO is a distilled rice beverage originating from South Korea, traditionally popular across Asia. This initiative seeks to strengthen JINRO's international presence and engage new consumer segments.