Soju Drink Company JINRO Announces Global Partnership with BTS Member V
Global soju market leader JINRO has announced its new global brand ambassador. The company aims to strengthen its market position and consumer engagement.
SEOUL, South Korea – JINRO, a leading producer of soju beverages, announced on July 3, 2026, that V (Kim Tae-hyung) of the global music sensation BTS has been appointed as its new global brand ambassador.
The partnership is intended to enhance JINRO's brand relevance and foster closer connections with consumers worldwide. BTS has a significant international following, and associating with its members is expected to boost the brand's visibility in key markets.
JINRO aims to leverage V's extensive global appeal to increase awareness of its soju products and reach a broader demographic. This initiative is part of the company's strategy to solidify its presence, particularly among younger consumers.
Further details regarding specific campaigns or the duration of the collaboration have not yet been disclosed. JINRO has long held a prominent position in the soju market, and this partnership represents a strategic move for its continued international growth.