Sol de Janeiro brings Brazilian summer to Paris airports
Sol de Janeiro, Extime Duty Free Paris and Extime JCDecaux Airport are launching an extensive summer activation at Paris Charles de Gaulle and Orly airports from July 10 to August 24, 2026.
Travelers are invited to experience the spirit of a Brazilian summer at Paris airports from July 10 to August 24, 2026. Beauty brand Sol de Janeiro, in collaboration with Extime Duty Free Paris and Extime JCDecaux Airport, has implemented an ambitious campaign bringing the "Make Life Cheirosa" philosophy to Paris Charles de Gaulle and Orly airports.
The activation combines experiential retail, digital engagement, and high-impact media to reach travelers at key moments. The aim is to immerse passengers in Sol de Janeiro's joyful universe and showcase the brand's hero summer products before their flight.
Engagement begins before airport arrival through the Extime online marketplace and targeted communications. At the airports, travelers will encounter digital screens, a dedicated pop-up store at Orly 3, and sensory experiences designed to evoke the Brazilian summer.
Inside the stores, Sol de Janeiro features prominent displays, product sampling, and personalized service. This integrated journey spans the entire passenger experience, from digital touchpoints to physical retail, enhancing Paris Aéroport's offering of premium beauty experiences.