Sooth hires David Jenkins and Justin Shames to lead growth phase
Predictive marketing intelligence firm Sooth has appointed David Jenkins as Principal & Managing Partner and Justin Shames as Strategy Director. The hires are intended to bolster the company's growth strategy.
Sooth, a company specializing in predictive marketing intelligence, has appointed David Jenkins as Principal & Managing Partner and Justin Shames as Strategy Director. Both executives bring over two decades of experience in marketing and agency leadership.
Jenkins will oversee client development and management, focusing on existing relationships and new business acquisition. Shames will direct the strategic approach for client engagements. These appointments are expected to be key in guiding Sooth's overall growth strategy and long-term direction.
Company founder and CEO Ian Baer stated that Jenkins and Shames's expertise is crucial as Sooth aims to advance its predictive intelligence for marketers. The company develops tools designed to anticipate consumer behavior and emotional responses.
Prior to joining Sooth, Jenkins held leadership positions at WPP and TAXI, where he focused on revitalizing business models and driving growth across various consumer sectors. Shames has served in strategy leadership roles at agencies including Publicis Groupe, Accenture Interactive, and TBWA.
Sooth's technology, ELI (Emotional & Behavioral Intelligence), is designed to understand the underlying drivers of consumer decisions. The company claims its solutions help brands enhance customer connections and improve performance compared to traditional marketing methods.