Sorank Launches GEO Software to Improve Business Visibility in AI Search

Hungarian software company Sorank has launched Generative Engine Optimization (GEO) tools designed to help businesses improve their visibility on AI-powered search platforms such as ChatGPT, Gemini, and Claude. The new software offers an alternative to traditional SEO agencies, aiming to make businesses the singular answer that AI provides when a user asks a question. The tools are used by over 5,000 businesses in more than 50 countries and are based on over 10,000 site audits and collected data.

The primary shift from traditional search engine optimization (SEO) is moving from competing for top spots on a results page to becoming the single answer AI presents. Sorank's GEO tools first audit how a business appears in AI queries. They check if the business provides clear, easily extractable facts, such as pricing and service areas, instead of vague marketing language. Additionally, they ensure consistency of information across the company's own website and other sources AI uses, including business directories and review platforms.

According to Sorank, many companies that rank well in traditional search engines may still be overlooked in AI searches. For example, a local service business might lose a customer if an AI answers a query like "plumber near me" with a competitor's name. Similarly, an online store could lose a sale if an AI recommends a product for which it finds clear specifications, while the store's own product details are unclear. Businesses must therefore ensure their information is readily retrievable and quotable by AI models.

Sorank maintains a public tracker that has logged over 301,000 prompts and 1.8 million mentions of brands and domains across ChatGPT and other AI services. This data, combined with over 10,000 site audits, indicates that successful businesses present their pricing, service areas, and offerings as plain facts. Sorank offers a monthly subscription starting at $99, positioned as an alternative to hiring separate SEO specialists.

Sorank is a Hungarian software company that combines traditional search engine optimization with AI visibility tools. It was founded to help businesses adapt their digital presence to shifting search behavior, moving from traditional search engines toward conversational AI tools. The company serves businesses in over 50 countries.