SoundCloud acquires decentralized music platform Nina Protocol
Music streaming platform SoundCloud announced it has acquired Nina Protocol, a decentralized music platform that allowed artists to sell music directly to fans. The acquisition follows Nina Protocol's announcement of its shutdown.
SoundCloud has acquired Nina Protocol, a decentralized music platform that enabled independent artists to sell music directly to fans, the company announced. The financial terms of the deal were not disclosed.
Nina Protocol had announced it would be shutting down months prior to the acquisition. The deal brings Nina's artist catalog, editorial archive, and music discovery tools to SoundCloud. This marks SoundCloud's first acquisition since purchasing AI music firm Musiio in 2022 to enhance music discovery.
The company plans to utilize Nina's archive, which includes music journalism, artist features, and cultural commentary. SoundCloud stated this will help surface emerging artists and music scenes to a wider audience.
"Nina Protocol built an incredible platform by putting independent artists, scenes, and communities first, and our priority is to honor what they’ve created, while carrying that mission forward," said SoundCloud CEO Eliah Seton. "Together, we’ll help more independent artists build deeper relationships with fans, unlock new ways to earn, and access the tools they need to grow sustainable careers on their own terms."