Spectrum Reach Expands New York Advertising Operations
Spectrum Reach is expanding its advertising business in New York by incorporating services and personnel from New York Interconnect, which will cease operations in September.
Spectrum Reach, the advertising sales arm of Spectrum, announced an expansion of its operations in the New York market. The company will integrate many of the products and services previously offered by New York Interconnect (NYI), an advanced advertising joint venture that is ending its operations on September 28, 2026.
This move is intended to streamline advertising campaigns and provide enhanced cross-platform advertising solutions for brands seeking to reach consumers at scale in the New York media market. NYI previously facilitated the purchase of advertising space across multiple video distributors in the New York Designated Market Area.
Spectrum Reach stated that the expansion will strengthen its market position by combining its advanced advertising capabilities and scale with NYI's local market expertise. The goal is to improve advertisers' ability to reach specific audiences more effectively in one of the U.S.'s most significant media markets.
Certain members of the NYI team are expected to join Spectrum Reach later this year. The integration aims to create a unified team focused on supporting advertisers with seamless service and more powerful media solutions, catering to both traditional television and digital streaming advertising.