Speedo Launches Smart Goggles, Tracks Every Stroke
Swimwear giant Speedo has launched Speedo iQ, its first venture into wearable tech. The detachable sensor tracks metrics like strokes and speed, but omits an augmented reality display.
Swimwear company Speedo has entered the wearable technology market with the launch of its first smart goggles, named Speedo iQ. This product represents the company's initial step into the growing field of wearable devices.
The Speedo iQ features a detachable sensor that attaches to the swim goggles. This sensor is designed to track various performance metrics during swimming sessions, including stroke count, speed, and breathing patterns. The data collected aims to provide swimmers with detailed insights into their technique and performance.
Notably, Speedo has chosen not to include an augmented reality (AR) display within the goggles, a feature that many competing wearables often highlight. This decision positions Speedo's product differently in the market, focusing on data collection rather than real-time visual overlays.
The company's strategy appears to prioritize providing precise performance data for analysis, allowing swimmers to review and improve their training. The absence of an AR display suggests a different approach to user interface and data presentation compared to some competitors.