Sports Business Leaders to Open SBC Summit 2026
Michael Jordan, Carsten Koerl, and Jason Robins will deliver a landmark keynote to open SBC Summit 2026 in Lisbon.
SBC Summit 2026 will feature a prominent leadership keynote session with notable figures from the sports business industry, including Michael Jordan, Carsten Koerl, and Jason Robins.
Jordan, widely recognized for his basketball career and as a businessman, will join Carsten Koerl, founder and CEO of Sportradar Group, and Jason Robins, CEO and co-founder of DraftKings, for the opening discussion. This gathering represents a significant assembly of industry leaders on a European stage.
The event, held in Lisbon, Portugal, is expected to draw key stakeholders to discuss prevailing trends and future challenges within the sports sector. The keynote aims to provide distinct perspectives on the evolution of sports business.
SBC Summit serves as a key industry gathering, and the 2026 edition is anticipated to uphold this role. The discussions are expected to delve into areas such as sports digitalization, data utilization, and market expansion.