Sports journalist Rafael Morientes appointed 7K brand ambassador in Brazil

Betting operator 7K has appointed sports journalist Rafael Morientes as its new brand ambassador in Brazil, a move intended to solidify the company's position in the country's sports sector. Morientes' involvement aims to broaden 7K's reach within the local sports community, particularly among football fans.

As part of the collaboration, Morientes will be present at matches for the Campeonato Paulista, a significant state football championship in Brazil. He will produce exclusive behind-the-scenes content, highlights, and insights for 7K's social media channels. Additionally, he will present the "7K Craque do Jogo" award to the best player of each match, enhancing the brand’s visibility during post-game celebrations.

Gustavo Afonso Ribeiro e Lacerda, founder and board member of Ana Gaming, the holding company for 7K, emphasized the strategic fit. "We already know the quality of Rafael Morientes’ work. He has a profile that speaks directly to the audience that consumes sports, especially football," Ribeiro e Lacerda stated. "Furthermore, as 7K is deeply connected to this world with several sports partnerships, the new ambassador will enable new content creation, expanding the brand’s reach and social media engagement."

Morientes joins a roster of existing ambassadors for 7K, which includes footballer Hulk, TV presenter Craque Neto, commentator Andre Henning, and singer Xand Avião. The addition of a journalistic voice is intended to diversify the brand's appeal across various audience segments while maintaining its connection to football culture.