Sports Retailer PlayBlue Raises $2.7 Million for Offline Expansion
Indian sports retail startup PlayBlue has secured $2.7 million in seed funding. The company plans to utilize the capital to launch its first physical stores and a pan-India e-commerce platform.
Indian sports retail startup PlayBlue has secured $2.7 million (₹25.7 Cr) in a seed funding round. The round was co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures.
The startup intends to use the raised capital to launch its initial set of flagship stores and its nationwide e-commerce platform. PlayBlue aims to establish a network of 150 stores over the next five years and build a user community exceeding 10 million people.
Founded in 2025 by former GMR Sports CEO Satyam Trivedi and former Cult.fit executive Jayam Vora, PlayBlue operates as an omnichannel multi-brand sports retail platform. It offers a range of athleisure wear, footwear, gear, fitness equipment, recovery products, and nutrition through both its physical stores and online channels.
The company has set a target of ₹100 Cr in revenue before its next capital raise, with ambitions for operational profitability. Vora highlighted that India's sports and active lifestyle market is projected to surpass $30 billion by 2035, necessitating over 15,000 new sports retail touchpoints.
PlayBlue enters a competitive landscape against established brands like Decathlon and emerging labels such as SportsJam and Heelium. The overall Indian sports market is expected to more than double to $130 billion by FY30 from $52 billion in FY24.